In additional to professional, high definition photos, we'll use both drone and twilight photography when appropriate. These techniques help to truly capture the uniqueness of your home and showcase it in all of it's glory. Because of our beautiful professional photography, our listings are often featured in local, national and international publications including Luxury Portfolio, Boston Magazine, and Boston Homes.
Our team uses the latest in technology to provide those out-of-state or international buyers with the opportunity to tour your home from anywhere in the world. It gives buyers the ability to experience your home from the comfort of theirs. It's like being there...without actually being there.
And we want to tell yours. We don't just list attributes, number of beds, and number of baths. Your home is so much more than that! We allow prospective buyers to immerse themselves in the beauty of your home. For example, we'll use descriptions such as "Enjoy a cold drink while grilling on your private patio before hosting a dinner party," which immediately transforms them to imagine themselves in your home & having it as their own. In our opinion, it elicits a lot more emotion than just listing "Private Patio."
Over a period of just a few months, our Facebook ads were seen 150,000+ times. On average, each listing we feature is seen by over 20,000 sets of eyes, with about a 10% rate of actual engagement. What does that mean for you? Mass exposure for you home which typically generates over 200 buyer inquiries per month. Yes - over 200 actionable buyer interactions per month!
We understand people don't necessarily go to social to buy a home, but we know the people who are buying homes are on social for hours per day. Through these campaigns, we've built a massive database of prospective buyers - over 16,000 to be exact - who are at various stages of the buying process and are seeking listing updates. We also have a portfolio of investors and developers who follow us on social and that we've worked with frequently in the past. It goes without saying that all of these individuals understand the local market intimately and are always looking for opportunities to pursue potential acquisitions quickly and aggressively.
And last but not least, we've even been recognized by Property Shark as one of the Best Realtors on Social Media in Boston.
We make sure no one falls through the cracks! The most motivated buyers are eagerly searching for the latest properties that hit the market at all different hours of the day. The ones that are willing to leave their phone number to get more information on the home are by far the ones most ready to purchase.
The problem is, if they don't get a response (not an automated reply, but a real person that answers their questions) within a few minutes, they are on to the next property. It doesn't matter if it's 3 PM or 3 AM, buyers want the information quickly or not at all. Our first text and email back verify the prospective buyer's identity almost immediately, and then this warm lead is followed up with in short time.
People who inquire about your home will get a response the way people want a response - quickly via text or a an email within 3 minutes followed by ongoing, personalized followup thereafter.
We're ready to embark on this journey with you, and make it unforgettable.